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If you are an Internet marketer, you know how difficult it is to generate traffic to your websites in order to get people to see what you are selling. Many people still use pay per click programs in order to get people to see their offers, although this can be rather pricy. However, there are other ways to get web site traffic without having to pay for each visitor. Backlink building is a terrific way to attract traffic and make sales. These days backlink building is viewed as a crucial component of any marketer’s strategies because of the potential that is behind this method.

While a lot of you already know, there are some who don’t, so I will explain backlinking. When you see a link on a web site that points to a different web site, that is a backlink. Thus, backlink building is the process of you building links on other people’s web sites that lead people to your web site. Search engines consider your backlinks as a type of vote for your website, and when you are using keyword targeted backlinks, they count even more. For instance, if you have a site for selling web designs, the more keyword targeted links you have pointing to your site from other websites, with the keyword phrase “web designs” as the link text, the higher your site will rank for that certain keyword.

Now that you understand how important backlinks are, you must know how to get started building them. When it comes to building these backlinks, you can find tons of ways to accomplish it, but we are going to let you in on the two main strategies to build these links.

Some of you may already know this but submitting your site to web site directories is one way you can build backlinks. A website directory is just what it sounds like: it is a directory that lists sites. This process is very simple; you search for a directory that accepts submissions and you just submit your website. The title will end up being a keyword targeted link to your web site so you will want the title to be a keyword you are trying to rank for. Then when the directory publishes your site in their listings, you have a permanent link that will be directing people and search engines back to your web site. There are plenty of directories online that you can submit your web site to at no cost.

One other popular way of getting backlinks is through article marketing. Article marketing is a simple strategy that can require a bit more time. You just craft an informative article on the topic of your site and submit the article to article directories. In the body of the article or in the author box (also called resource box), you put a keyword targeted link back to your web site. One thing you should remember is to avoid submitting the same article to all the article directories. Rewrite them before submitting so you don’t have any links in duplicate content. This will help make the value of the link in the article higher.

Using these methods can help get you started and if you feel you need more links, you can find other means for building even more links. If you find these techniques very time consuming, there is software available to make things go faster. See to it that before you spend money on any of these types of software programs that you are getting a good program. Some of the software’s can help speed things up, others will be ineffective.